The Laser Factory is a UK based printing company that specializes in creating laser-engraved wood products. They offer both pre-made designs for purchase and customized designs to suit their customers’ needs.
I had the opportunity to work on the branding strategy, redesign of their website, and produce multiple designs for products that are still available in their online shop.
The Laser Factory’s original logo presented multiple technical issues that were reviewed during the logo design process, such as inconsistency in kerning and use of negative space.
To extend the brand, an isotype was designed that would also become a potential mascot for the company, to be used freely across different media.
Multiple alternatives were produced to ensure readability in as many formats and sizes as possible, due to the potential of this logotype being even carved in wood.
I worked on multiple full designs and assets for their laser-engraved products that could be later recombined by customers to create bespoke compositions.
A website was also designed, with focus on online shopping, where these designs and products can still be purchased.
